To think for a moment the only valid media to spread your message and get leads is the Internet, is a false premise and one fraught with danger.
The truth is, the Internet is a valid media but not the only one…
And to some of you, it certainly is not the most optimal media to be using.
Those who depend solely on it, are fast becoming VICTIMS of the constant never ending changes pervade on advertisers.
Let’s face it, you are playing in someone else’s sandpit and they own the sandpit and make all the rules.
Comply or be banished.
None of those rules really are designed with your best interests at heart.
The rules are designed with their shareholders best interest at heart and rightfully so.
The good news is, you can avoid being a victim of all of this by mastering other various media along with the Internet.
The world’s greatest marketer, Dan Kennedy, reported that Google, Facebook and Microsoft spent 69% of their combined ad spend in 2016 on TV.
For those of you who haven’t realised, TV is an offline media and Google, Facebook and Microsoft sell online media…
All these companies also pour money into print media, direct mail and telemarketing.
Some of you surely have been marketed to in this fashion.
Again, all are offline media and their ad spend offline is larger than their ad spend online.
All the while, they are trying to get you to spend money advertising online but offline, given their larger ad spend, is more effective for them.
And I suspect they hate it, but facts are facts.
So why would these companies spend something like 80%-90% of their advertising dollars on offline media, while telling you that you should be advertising online? (which of course is valid also)
Read on to find out more