Here is the 1 Thing that Business Owners MUST Master to make Lots of Money
When everything is said and done, the success of a business is determined by…
The Ability of the Owner to Create Advertising that makes a Profit
It’s impossible to fail when you have mastered that skill.
But few business owners ever do.
And they become advertising victims depending on a hope and a prayer.
Quite honestly, I think I would rather pray for something more important like an end to starvation.
So, my advice is “master the ability to create advertising that makes a profit”.
By the way, this supplies to any media online and offline.
So here is the biggest distinction, any business owner, who wants to get rich in business, must learn and apply to make that happen.
Only ever SELL THE CONSEQUENCE your prospect or client gets by USING YOUR PRODUCT OR SERVICE.
Sell the role your product or service plays in their lives.
The results and benefits they get for using your product or service, not the features of your product or service.
Why?
Because psychologically, your prospects are hot wired to avoid pain and experience pleasure.
You are taking people from problem to solution, from pain to pleasure.
To do that, you must be a detective and answer these questions:
- Does my product or service MAKE YOU HAPPIER?
- How does my product or service MAKE YOU HAPPIER?
- Does my product or service SOLVE A PROBLEM FOR YOU and what is that PROBLEM?
- WHAT PROBLEM or PROBLEMS does your PRODUCT SOLVE?
- WHAT PLEASURE does your PRODUCT DELIVER?
If you don’t know the answer to these questions yourself already, the best way I know of to find out is to survey them.
I can’t remember the last time I didn’t do a survey to mine or a clients list to answer these questions for us.
Of course, that’s not how most business owners do it.
Instead, they base their thinking on their own opinion and that is dangerous because like armpits, everybody has opinions.
And the only opinion that counts is your ideal prospective or client.
So why not survey them?
You see, you are in the “ER” BUSINESS.
You are in the business of creating BETTER products and services.
You are in the business of offering FASTER products and services.
You are in the business of offering QUICKER products and services.
You are in the business of offering BIGGER products and services.
You are in the business of offering CHEAPER products and services.
That way, you are selling consequences…
The consequence of having or not having what you are offering.
Here’s…
7 RULES OF THE GAME
RULE #1– Providing GOODWILL in the MARKET PLACE lets them know you CARE about them. SERVE BEFORE you SELL, LET them see RESULTS in ADVANCE.
RULE #2– Your INCOME will be in DIRECT PROPORTION to the VALUE you deliver ACCORDING to the MARKET PLACE
RULE #3– Your INCOME will be in DIRECT PROPORTION to the AMOUNT of OFFERS you make to the MARKET PLACE
RULE #4– Your very FIRST MISSION is to FIND OUT where your AVERAGE PROSPECT is on their JOURNEY that you can HELP them with
RULE #5– FIND OUT where your AVERAGE PROSPECT wants to be on their JOURNEY
RULE #6– START GUIDING them on that PATH SHOWING them WHAT THEY NEED to do to GET THEIR
RULE #7– STARTS with making OFFERS… LOTS OF THEM
Remember, you are not selling products or services…
You are selling the consequence of having or not having your product or service.
If you buy into this distinction, apply appropriately, you will sell a lot more stuff a lot easier.
All the Best,
Mal Emery
Committed to Elevating the Financial Wealth and Wellbeing of Society Through Entrepreneurial Excellence and Guilty of Conspiracy to Create Capitalism.
P.S. Feel free to pass the blog on to anyone who you feel might benefit from it
When everything is said and done, the success of a business is determined by…
The Ability of the Owner to Create Advertising that makes a Profit
It’s impossible to fail when you have mastered that skill.
But few business owners ever do.
And they become advertising victims depending on a hope and a prayer.
Quite honestly, I think I would rather pray for something more important like an end to starvation.
So, my advice is “master the ability to create advertising that makes a profit”.
By the way, this supplies to any media online and offline.
So here is the biggest distinction, any business owner, who wants to get rich in business, must learn and apply to make that happen.
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