Business owner’s diabolical sales skills are letting everyone down
Yesterday I went to one of those early morning get togethers where business owners come together in a sort of Mastermind to help each other out.
Quite often the organisers have a guest speaker or a topic for discussion, that was the case where this invitation was concerned.
You see, I have been one of their guest speakers in the year and this is sort of the end of the year “thank you” for all that.
Anyway, it was an enjoyable event but when it came to sell something, in this case join the group for 2017, the organiser went to water.
He left his “pathetic pitch” until the end and gave little or no hint during the event there was an opportunity to “join the group” because, I suspect, he thought it was inappropriate to do that.
Of course, the truth is YOU ARE ALWAYS SELLING.
If you think this guy is on your own, you will seriously mistaken…
You see, I occasionally go to Expo’s just to see if there is any “selling going on”.
I mean you would think after spending so many thousands of dollars to setup an expo that you would see some master selling going on… But I always leave terribly disappointed.
In fact, I should have gone to a strip club because at least I would have seen some decent selling 🙂
Anyway, I know of no better way to…
find hidden money than to master sales and conversion.
And it should in my opinion, be a jailable offence for a business owner to “wimp out” when it is time to sell.
It’s been said that people have more hang ups around selling than they do around sex and I suspect there is some truth to that.
So I will try and help you out a bit here and reveal…
13 REASONS why having “SUPER HUMAN HYPNOTIC SELLING POWERS” is so IMPORTANT and you shouldn’t let your HANG UPS around selling GET IN THE WAY
- You will not only BEAT your competitors, you will CRUSH THEM
- WITHOUT SALES, which is the oxygen of your business, your business will NOT EXIST AND DIE
- There is more HIDDEN MONEY to be found in most businesses by improving the SALES than anything else
- The POWER has SHIFTED to the BUYER in the NEW ECONOMY to buy or worse still, NOT BUY
- The OLD ECONOMY is SHATTERED and GONE FOREVER and the days of making sales by chance are GONE
- THE SALES adversity that some suffer from LEADS TO OPPORTUNITY for CERTAIN people….
- The VERY BEST reason to have “Super Human Selling Powers” is the INCOME AND PROFIT
- Mastering sales is 10 TIMES more IMPORTANT in these less FORGIVING less GENEROUS times
- When you MASTER HYPNOTIC SELLING, you can CREATE your OWN economy and recession proof your business FOR LIFE
- Real big reason why sales mastery is so important… The POOL of prospects is SHRINKING and so is their SPENDING CAPACITY
- There has always literally been a GIANT HOLE in the SALES PROCESS due to lack of sales training
- If salesman stopped selling, the world as we know it would END IN 24 HOURS
- It’s WAY TOO DANGEROUS to leave the BUYING DECISION up to the PROSPECT because the prospect doesn’t have a system FOR Buying, they only have a system for NOT BUYING
That last one is a very important point I made…
You see, the name of the game is to have a better system for selling than your prospects system for not buying.
And that is pretty much it in a nutshell.
Here are just some of the reasons people have for not buying:
- No thanks, I’m just looking
- I need to do my due diligence
- I want to sleep on it
- I need to think it over
- I want to ask a friend what they think
- I want to ask my clairvoyant if it’s a good decision
- I want to pray on it
The problem is, we don’t teach decision making in the classroom and we under estimate the task of getting timid worried people to put their hand in their wallet and give you money (their credit card).
You see, making decisions is not part of people’s behavioural system and it’s not in our DNA and we would rather avoid making a decision to buy or not to buy altogether.
The 10 NON NEGOTIABLE “BUILDING BLOCKS” necessary for ACHIEVING MEGA RESULTS IN SELLING:
- There needs to be PRACTICAL VALID reasons why people would want to buy from you other than you are a nice person with nice products that deserves to make a sale
- Your product and/or service must be TRANSFORMATIONAL for the purchaser and exceed their expectation
- You have got to know your MATHEMATICS like “what is your cost per lead [CPL], what’s your return on your investment [ROI], what are you profit margins”
- Lots of reasons choosing to operate in a NICHE rather than try to appeal to a market as a massive meat works BEST
- Constantly BUILD your LIST because that is where the WEALTH IS
- Switch from DOER OF THE THING to MARKETER OF THE THING because there has never been any money in what you do, all the money is in the marketing of what you do
- You need to MASTER all MEDIA because it is too dangerous to depend on one media that maybe taken away from you through no fault of your own
- Only ever use RESULTS DRIVEN EMOTIONAL DIRECT RESPONSE MARKETING because above all else, it’s a “skin bag” of emotion your selling to
- Wrongly wishing for SIMPLE SALES SOLUTIONS when what you should want is a BULLET PROOF, COMPETITOR PROOF COMPLEXED SALES SYSTEM
- SEND SEQUENTIAL SALES offers to your list via each and every media you can lay your hands on provided it’s profitable, because your sales will double even triple if you do
There are 6 basic schools of thought where selling is concerned and the first school of thought is (#1) SELLING IS A NUMBERS GAME and the more people you get in front of, the more sales you will make.
There is some truth in that, although if you are a salesman, making those calls you would much rather be in front of the smaller group that are more qualified prospects.
Another school of thought (#2) around selling is that the attitude of the sales person determines the altitude of their success and again, there is some truth in that except to say that I would much rather be in front of a bunch of prospects who are enthusiastic and predisposed to buy.
Another school of thought (#3) around selling is that you have got to close a prospect hard and you have got to close people that don’t want to be closed which could easily be described as “hardcore selling” and it upsets a lot of people and very few sales people can sustain it for long periods of time.
Here is another school of thought (#4) around selling and that is “my product is so good that it sells itself and besides, I hate selling”.
Believe me, if that is your take, you will soon starve and so will your business and so will your family.
Another school of thought (#5) around selling that is pervade by the great Dan Kennedy in GKIC is you should have a SELECTION STRATEGY early in the process designed to make the sale EASIER to achieve.
The final school of thought (#6) is if you want to achieve maximum sales in minimal time you must SELL HARD because if you don’t sell hard, you are ripping your family off and the prospect off because nothing changes for anyone until a sale is made.
And this is pretty much where the guy screwed up yesterday because he didn’t sell hard… he barely even sold soft…
There was no real offer… No real call to action… No reason to buy now…
That allowed the prospect to then leave the room and potentially land somewhere else and buy from someone else.
And that my friends, unless you are VERY VERY rich, should be a jailable offense.
All the Best,
Mal Emery
Committed to Elevating the Financial Wealth and Wellbeing of Society Through Entrepreneurial Excellence and Guilty of Conspiracy to Create Capitalism.
P.S. Feel free to pass the blog on to anyone who you feel might benefit from it.
Yesterday I went to one of those early morning get togethers where business owners come together in a sort of Mastermind to help each other out.
Quite often the organisers have a guest speaker or a topic for discussion, that was the case where this invitation was concerned.
You see, I have been one of their guest speakers in the year and this is sort of the end of the year “thank you” for all that.
Anyway, it was an enjoyable event but when it came to sell something, in this case join the group for 2017, the organiser went to water.
He left his “pathetic pitch” until the end and gave little or no hint during the event there was an opportunity to “join the group” because, I suspect, he thought it was inappropriate to do that.
Of course, the truth is YOU ARE ALWAYS SELLING.
If you think this guy is on your own, you will seriously mistaken…
You see, I occasionally go to Expo’s just to see if there is any “selling going on”.
I mean you would think after spending so many thousands of dollars to setup an expo that you would see some master selling going on… But I always leave terribly disappointed.
In fact, I should have gone to a strip club because at least I would have seen some decent selling 🙂
Anyway, I know of no better way to…
find hidden money than to master sales and conversion.
And it should in my opinion, be a jailable offence for a business owner to “wimp out” when it is time to sell.
So read on to discover how to create your very own “How to Painlessly and Effortlessly Unleash Mega Results in Selling… even if you Absolutely Despise Selling”.
It’s the next in a series of (#5) Low Cost, No Cost Gorilla Sales and Lead Generation Strategies that Work like Crazy…
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