But My Business IS DIFFERENT

But My Business IS DIFFERENT

Let’s begin with an autobiography in 5 chapters.

CHAPTER ONE

I walked down the street. There’s a huge hole in the side walk. I fall in it. It’s not my fault. It takes forever to get out.

CHAPTER TWO

I walk down the same street. There’s a huge hole in the sidewalk. I pretend I don’t see it. I fall in it again. I can’t believe I’m in the same hole. But it’s not my fault. It takes a long time to get out.

CHAPTER THREE

I walk down the same street. There’s a huge hole in the sidewalk. I see it. I fall in. It’s a habit. But my eyes are open. I know where I am. I admit it’s my fault. I get out immediately.

CHAPTER FOUR

I walk down the same street. There’s a huge hole in the sidewalk. I WALK AROUND IT.

CHAPTER FIVE

I walk down a DIFFERENT street.

(Courtesy of Dr Herbert True, Notre Dame University and Dan Kennedy)

I’ve often make the analogy in my seminars of how an elephant is tethered to a tiny stake at a circus. Yet we know that same elephant could easily tear it out of the ground and create havoc.

You see, at a very early age, that elephant was tethered to the ground with a super heavy chain to a big immovable iron stake. He tries, and tries again and again to move it, and he strains to break free until he ultimately stops trying and accepts his fate.

Then, as a powerful fully grown elephant, he continues to believe he cannot break free as long as he sees he’s tethered to a stake in the ground beside him.

The analogy I refer to is comparing our own negative programming and the effects it has on us. After all, we’ve all run into our share of it along the way from our peers.

Money would have to be one of the biggest of all hang-ups, comments from our family or peers such as “money doesn’t grow on trees”, “do you think I’m made of money”, “Rich people rip people off” and “You need money to make money”.

Although possibly well meaning at the time, it’s this sort of negative programming that’s seen more people have more hang-ups about money than they do about sex.

In a business sense, one of the biggest hang-ups I’m confronted with is…”My Business is DIFFERENT!”

Too many entrepreneurs are circus elephants!

Immensely powerful, but stuck within their own limitations founded only on their own beliefs, bias and opinions.

This stuff, emotional direct response marketing, certainly can work on your business, irrespective of what business you’re in – provided you’re the RIGHT person, at the RIGHT time, hearing the RIGHT information.

I’ve never seen an exception.

If you choose, you can be the biggest obstacle to your success, if you allow your own ego, bias and opinions to get in the way of the truth.

Success in business is mechanical process, the stuff holding you back is your own B.S.

Committed to Multiplying Your Profits and Guilty of Conspiracy to Commit Capitalism,

Mal Emery

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