Censorship or “Mass Destruction”?

Censorship or “Mass Destruction”?

“Well, it’s my philosophic view that every adult should have the right to see, read or listen to whatever they please.” Don Chipp on Enough Rope with Andrew Denton 29/03/2004

Don Chipp is a rare bird; a popular politician who entered politics in 1960 and years later, founded the Australian Democrats, with the noble intention of “keeping the bastards honest”.

As the Minister for Customs and Excise in charge of censorship, he considered censorship “evil”, because in his words, “It’s the beginning of the big Brother state and if you start censoring matter from facts from people, then it’s an easy step to start censoring all manner of things.”

So ridiculous had things become, that around the time of his appointment to the ministry, the list of banned books was banned! And this was when the children’s book Noddy and Big Ears was banned, due to a sentence on page 84 of the book, which read, “And Noddy walked down the lane and felt a little queer”!

So ridiculous had things become, that around the time of his appointment to the ministry, the list of banned books was banned! And this was when the children’s book Noddy and Big Ears was banned, due to a sentence on page 84 of the book, which read, “And Noddy walked down the lane and felt a little queer”!

If you choose to follow the path of the Entrepreneur, then you also choose to enter a war! It’s a new kind of war and its one business owners have no choice but to participate in! You see, the basic and fundamental ability and opportunity of the marketer to take his or her message to the market place and even to their current clients and customers, is under assault! And the advantage is being handed to big business and others who operate with impunity. It’s censorship by another name! Certain marketers ought to be concerned about the Federal Government’s new “Spam” legislation.

The difficulty in getting emails not just delivered but opened, coupled with the new laws, pose a very real threat to many businesses, as does the effect of these laws on Voice Broadcast, Fax Broadcast and telemarketing. Who knows, even your industry could be vulnerable. Could Direct Mail be next? I read where the leader of a U.S. Postal Worker’s Union, publicly labelled large volume mailers, like me, “vermin”!

Eradicating marketing tools and opportunities utilised by small business – is tantamount to declaring war on small business!

What really disturbs me is how readily everybody surrenders in this scenario! What are the associations YOU belong to doing to fight this war on your behalf? In most cases I would speculate nothing and if that is the case in your situation, you could withhold your support.

PLAN B, of course, creates real urgency for you to build your list (herd)! Do it fast and aggressively NOW, before more tools are taken from you. You might think I’m nagging, but when you understand that the only true asset of a business is it’s client list& your relationship with them, you will see that time is running out for you to build your 100% “permission based” list – big enough to support you “post war” when businesses struggle to operate in an environment stripped of it’s tools of engagement. Don Chipp was right when he described censorship as crazy!

Best Regards,
Mal

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