Crisis Exposed Recession Proof Your Business And Income

Crisis Exposed Recession Proof Your Business And Income

Unless you’ve had your head buried in the sand over the last couple of months, you will have heard the hype on the media about an impending recession, if not depression affecting Australia.

With an internationally worsening economy, legitimate factors likely to put the nation’s economy into a recession, if not depression and some of the world’s foremost economists predicting one of the largest crashes of all time, it’s time to pull your head out of the sand and prepare for what could also be one of the greatest opportunities we’ve seen.

If you don’t believe me, here are just a few disturbing facts I’ve taken from newspapers recently…

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  • ”Housing repossession in WA rose 51.4% in a year – 837,000 under mortgage stress” The Australian, 25/07/08
  • “Inflation rose 4.5% in the June quarter – highest since December 1995″ The West Australian, 24/07/08
  • “10s of 1000s of Australians forced to delay retirement after superannuation funds suffer their worst year ever” The Australian, 29/07/08
  • “Housing values plunge Australia wide – equal to The Great Depression 1929″ The Sunday Times, 13/07/08
  • “Land sales tipped to dive nearly 40%” The West Australian, 12/07/08

In fact it gets worse. There were 25,981 bankruptcies in the past financial year, just 400 fewer than in1998?99 the highest year on record…

The late billionaire shipping tycoon, Aristotle Onasis once said, “The secret to massive success, is to know something that nobody else knows”. I would add “Never truer, in difficult economic times”. In a recession, or depression, if some of the pundits are correct, you will be able to divide the population financially into two chunks…

The ones with money, and the ones without.

Your mission is to be the last and least affected by any adverse economic conditions beyond your control. Of course, the majority of the population will be the first and most affected by any downturn in the economy.

You, of course, have a choice of which group you wish to be in. By reading this, you will have already taken a gigantic step forward. Because here, I reveal the VERY strategies and tactics necessary to not only ride out the difficult times ahead, but actually prosper beyond your wildest dreams. And this may very well be the most important information you have ever been lucky enough to read.

If you’re still sitting there thinking “this financial crisis is a load of baloney”, then time will tell. I, of course, would take the view that I’d rather be prepared regardless of the result, good or bad. After all, some of the worst predictions of the 20th Century were…

  • ”I advise people not to invest in Henry Ford’s company because the horse is here to stay.” – The President of Michigan Savings Bank
  • ”You will never amount to much.” – A Munich school teacher to 10 year old Albert Einstein
  • “Groups of guitars are on their way out and we don’t like their sound.” – a Decca Recording Company executive rejecting a British Rock group in 1962 – he was talking about the Beatles!
  • “Television won’t be able to hold on to the market; people will quickly tire of staring at a small box.” Darryl F. Zanuck, boss of 20th Century Fox in 1946

Perhaps the most telling prediction of the last century, came just before The Great Depression. Also known as The Lesson From Black Tuesday, millions of people lost billions of dollars on 29th October 1929. Here’s what President Hoover said 5 days earlier…

“The fundamental business of the country, that is, the production and distribution of commodities, is on a sound and prosperous basis.”

Obviously this wasn’t actually the case. A newsflash from the 29th October 1929 states…

“Stock prices slumped $14 billion in nationwide stampeed unload!”

With that in mind, I am going to be very blunt and straightforward. I believe business as we know it is threatened as we enter increasingly uncertain times.

It is important that you and I do not make this worse than it need be for ourselves or for those who depend on us letting concerns of a recession permeate our everyday happenings. As an entrepreneur and business owner your attitude and behaviour is as important as what is happening in itself. The only thing we have complete control of in the world is…

How we choose to react to information or events.

Your responsibilities have not changed one iota, nor should these events be allowed to rob you of any income you have worked tirelessly to engineer. We are on a whole, easily distracted from our responsibilities, in fact many people secretly welcome every excuse to escape their daily routine in favour of the nearest drama, be it Hollywood trivia or who is going to be the next President of the United States!

It is a tragedy that those with a weak emotional constitution are legitimately incapacitated by “other people’s pain” virtually frozen and incapacitated by imagined fear.

My challenge to you as entrepreneur, business owner, corporate executive and working class folk is to ignore distraction and stay focused on only those things you do have some say in.

Anyway, these “7 Recession Busting Secrets” can be used in virtually any type of business. It won’t matter if it is online or offline, retail or wholesale, service or distribution. I’ve owned 25+ businesses myself, and coached in 100+ categories, so I should know.

In fact, I’ve proven that they work. The only thing stopping them working for you, will be you.

Over the next few weeks I’m going to be revealing my “7 Recession Busting Secrets”… Secrets that you can use to recession-proof your business, survive and even thrive in any economic climate. These are practical, highly-effective recession busting secrets that have made millions of dollars for me, my clients and may soon make you a fortune too if you use them… or soon make you broke if you don’t.

Be sure to keep an eye out for my 1st Recession Busting Secret which I’ll send next week… Entitled “First Put Your Efforts Into Your Existing Clients, and Solidify Your Base!”

All the best,

Mal Emery

Committed to Elevating the Financial Wealth and Wellbeing
of Society Through Entrepreneurial Excellence
and Guilty of Conspiracy to Create Capitalism

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