You’re visiting a foreign country and as most often happens when in a brand new environment, your senses have come alive. You look around in awe at sights you’ve never beheld, your ears are on high alert with the barrage of strange and wonderful new sounds and your nose is almost twitching in response to the new, hypnotic odours.
But it’s not just these senses that seem to awaken from a deep sleep; something else can happen when we visit places we’ve never been before. The whole experience seems to give rise to something of the entrepreneur!
“Look at that; I haven’t seen that sold anywhere at home. They’re everywhere you look! I bet I could make a killing if I brought some trianti-wonti-gongs into Australia!”
But it isn’t always because of an overseas holiday that someone decides that the country would benefit from buying a certain something and with that thought firmly entrenched, proceed to commit their hard earned money and valuable time to flogging what sadly turns out to be a “dead horse”. It happens all the time! Such “great ideas” often prove to be great misconceptions!
Sell Stuff People WANT to BUY! This is a GOLDEN RULE disguised as six simple little words!
If you SOLVE a PROBLEM for someone; take their pain away, they will pay you well for it! So many people approach the whole thing back–to-front; they have a ‘great idea’ or find a ‘great product’ and expect people to want what they are offering without even identifying whether or not there is actually A MARKET FOR IT FIRST!
Let me give you an example; we have a client who had a snoring problem. Well he shared this problem with his wife of course, as she got less sleep than he did because of it! These people were suffering because of this problem; they were in some kind of PAIN! It just so happens that this person had bought a marketing package from me with the intention of starting a home based business. In simple terms, one night unable to sleep, he switched on his computer and desperate to find help with the snoring that kept them both awake, he typed ‘snoring’ into a search engine. The result was a product came up, which ultimately became the product he sold from his home based business, as a joint venture! Two years on, this business was sold as a going concern for almost a six figure sum!
What he did is simple! He identified a problem which an ENORMOUS amount of people suffer from and he offered them a solution! Think about it; how BIG is the market that snorers comprise? HUGE!!
The process involves three things – your product, your sales pitch and your delivery system.
First you have to have something to sell that people WANT.
You need an effective sales pitch to TELL THEM ABOUT IT
You need a way of GETTING it FROM YOUR HANDS to THEIRS.
We can look at it another way; have you ever felt the urge to pour yourself a drink, curl up in a chair and browse through the Yellow Pages? I doubt it. But when you need a tree lopped – because if it doesn’t get lopped it will blow over in the next squall and damage your house, or worse injure someone, or some new tyres – because yours are bald and driving you car has become dangerous, or maybe a Skip Bin – because your front garden looks like a tip, the Yellow Pages is the first place you are likely to look. You have a problem and you are confident you’ll find a solution to it, within its pages.
Take people from problem to solution; from pain to pleasure!