How to get FAME CELEBRITIES to PROMOTE your product or service and get them for FREE

Mal-Emery-Mark-Bouris-Robert-Kiyosaki-Arnold-Schwarzenegger-Donald-Trump-Richard-Branson-Tony-Robbins

Using a Celebrity can dramatically increase your sales… In fact, you can build your whole business around one as have previous clients of mine, Footwear Industries, Steel Blue Boots with the use of Dennis Lillie (Australian Cricketing Legend).

By the way, they started using Dennis way back when they started the business in the mid 1990’s and I am sure it has been a very mutually beneficial arrangement.

The most obvious celebrity today is Donald Trump. In the past he has been paid millions of dollars to use his name on anything from a building to a golf course.

I shared the stage with him back in 2011. I know he was paid a lot of money to be there, I just don’t know how much.

I on the other hand was there to make sales and help pay for Mr. Trump.

I have also shared the stage with Arnold Schwarzenegger, Tony Robbins, Richard Branson, Mark Bouris, Robert Kiyosaki, Harry S Dent and many others who got a big fat cheque for being there.

People came to see the celebrities, like the list above and then I was there to make the money and make this whole thing work.

The point being, you don’t have to be a massive company to think about using a celebrity.

For most businesses, the use of celebrity in their marketing and advertising is a…

BREAKTHROUGH STRATEGY that will
Increase your sales by 15% – 30%

So if the idea of using a celebrity interests you and if you would like to know how to make that happen, for little or no money, read on.

Here is why using celebrity to promote your products or services works and gets timid, worried, indecisive people to buy.

It should come as no surprise to you that credibility is the new currency in a business world turned upside down.

And the use of a celebrity adds trust, credibility and a sense of security to your message.

The reality is, Consumers like doing business with people they like, know and trust.

And some people even perceive they are having a relationship with a celebrities.

The Astonishing Truth about CELEBRITIES

  • Less than 5% of even the most famous celebrities can pay their rent (it’s the old 95%-5% Rule where 5% of any industry are making 95% of the money. Think sport, think tennis, think actors… the top 5% are doing really well, 15% are doing ok and the rest are making up the numbers)
  • Celebrity endorsement does not guarantee success although it can be a BIG STEP in the right direction
  • You can get a lot of famous celebrities for 10% or FREE if you know the formula

How to get CELEBRITY ENDORSEMENTS

  • Don’t start your campaign with a celebrity, it’s too risky, wait until your campaign is actually working, that way you will be able to measure the success, using what a celebrity brings
  • Only consider a celebrity after you are running a successful campaign
  • Use your existing sales matrix as leverage for negotiating a deal with a celebrity
  • Offer the celebrity 20% of the increase in sales, that way you are getting a celebrity for free and only giving away a part of a profit you didn’t have that you wouldn’t have had without a celebrity

Best ways to do a deal with a CELEBRITY

  • Don’t go through their agent, they kill more deals than they make
  • Go direct to the celebrity with a deal
  • Offer no upfront fee
  • Explain what an incredible opportunity this is to make money

PHONE SCRIPT for doing a Deal with a Celebrity

Hi, my name is Mal Emery from Epic Results.

I run a very successful education organisation that teaches business owners and opportunity seekers how to create a successful business.

I would like to do a test in our advertising with a celebrity such as yourself endorsing my product to see whether you resonate with my audience and increase my sales.

Then if sales actually increase, I would like to begin by paying you $xxx per month on the first Monday of every month. (The figure is calculated on 20% of the increase in sales).

LETTER SCRIPT for doing a Deal

Dear Celebrity,

I am writing to you because I would like to use you in a marketing campaign for successful product I am currently Selling.

This opportunity could be quite lucrative for you. For your part, we’re talking about 30 minutes of work. And if the test works out, this could easily become an $8,000 to $12,000 a month income to you.

Also, I am working against a deadline and I need to hear from you within the next week. Therefore, because of the time pressure on me, I’m sending this letter to both your personal mailing address and your agent’s mailing address.

I hope to hear from you soon.

Sincerely,
Mal Emery

P.S. You can call me directly on this number: 123-456-7890. Or else, you can reach me on email: test@malemery.com

Using this strategy is better than asking for a quote or what they charge because you get the celebrity for free this way.

The reason you don’t pay up front fees is because… there is no guarantee that a celebrity will increase sales.

How to contact a CELEBRITY

Using a CELEBRITY is…

  • Brilliant for a competitive market
  • Brilliant for building a brand
  • Brilliant for increasing sales
  • Brilliant for a tired campaign
  • Brilliant for starting a new business, although it comes with some risk

So my advice is to at least contemplate using a celebrity to help promote your business and then make a list of likely celebrities that would best fit with your product or service.

All the Best,

Mal Emery
Committed to Elevating the Financial Wealth and Wellbeing of Society Through Entrepreneurial Excellence and Guilty of Conspiracy to Create Capitalism.

P.S. Feel free to pass the blog on to anyone who you feel might benefit from it.

How to get FAME CELEBRITIES to PROMOTE your product or service and get them for FREE

Mal-Emery-Mark-Bouris-Robert-Kiyosaki-Arnold-Schwarzenegger-Donald-Trump-Richard-Branson-Tony-Robbins

Using a Celebrity can dramatically increase your sales… In fact, you can build your whole business around one as have previous clients of mine, Footwear Industries, Steel Blue Boots with the use of Dennis Lillie (Australian Cricketing Legend).

By the way, they started using Dennis way back when they started the business in the mid 1990’s and I am sure it has been a very mutually beneficial arrangement.

The most obvious celebrity today is Donald Trump. In the past he has been paid millions of dollars to use his name on anything from a building to a golf course.

I shared the stage with him back in 2011. I know he was paid a lot of money to be there, I just don’t know how much.

I on the other hand was there to make sales and help pay for Mr. Trump.

I have also shared the stage with Arnold Schwarzenegger, Tony Robbins, Richard Branson, Mark Bouris, Robert Kiyosaki, Harry S Dent and many others who got a big fat cheque for being there.

People came to see the celebrities, like the list above and then I was there to make the money and make this whole thing work.

The point being, you don’t have to be a massive company to think about using a celebrity.

For most businesses, the use of celebrity in their marketing and advertising is a…

BREAKTHROUGH STRATEGY that will Increase your sales by 15% – 30%

So if the idea of using a celebrity interests you and if you would like to know how to make that happen, for little or no money, read on.

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