Only yesterday I was chatting to a fellow I’ve bought quite a lot of antiques from, he couldn’t get over how good things are. “As fast as I can unload the containers and clean the stuff up, it’s rushing out the door, and I can’t remember business being better.”
I could have bothered, but I didn’t to caution this gentleman on the fact that our West Australian economy is enjoying a huge hiatus trumped up by our raw materials and the Chinese economy. If I’d made mention of depression or recession I know I would have been confronted with denial. You should know and so should this guy that nothing lasts forever.
PREPARE FOR THE WORST AND EXPECT THE BEST.
Let’s face it, most of us have never had a hurricane or a fire go through our house but we have still covered it with insurance. Just because it hasn’t happened doesn’t mean it won’t.
Two companies I coached personally several years ago are now faced with litigation, perpetrated by their competitor or competitors. When I cautioned them of the likelihood of this as they grew massively and dominated their market, they wouldn’t hear of my warnings. Certainly if they heard them they didn’t take any notice. Today, a good deal of their business life is spent protecting and defending what they have got. THEY WERE IN DENIAL.
If you are going to literally steal your competitor’s market share by being a superior marketer expect attacks on you and your business!
Surely as they rebuild New Orleans exactly where it was, there’s denial that a disaster of this magnitude could ever happen again. Just because the taxman has never knocked on your door, doesn’t mean he won’t. In fact, it’s more likely than ever that he will.
IT’S NO LONGER A QUESTION OF WILL IT OR WON’T IT HAPPEN, THE QUESTION IS WHEN WILL IT HAPPEN AND HOW PREPARED WILL YOU BE FOR IT?
That’s why it’s hard to sell alarms, insurance, prostate examinations. Everywhere you look, people get themselves into trouble, make themselves miserable, lose fortunes, by refusing to acknowledge risks and reality. Why? Because it’s ingrained human nature. Dealing with reality before it is reality is usually painfully annoying, particularly to Rebellious Entrepreneurs. And given a choice between pleasure and pain, almost all opt for pleasure. Interestingly though, there are two kinds of pain: one, immediate but temporary, the other, permanent. One causes you a degree of discomfort now, the other you regret for life.
I believe the quality of everyone’s “life” is linked to the quality and quantity of questions you ask yourself. The tough questions are usually the most valuable. So the question…?
“What smelly, annoying, bull elephant is making it’s home in my room that I’m refusing to acknowledge?”