Do be careful and plan well ahead.
Take the opportunity to look seriously at what other industries or
businesses do around that holiday or seasonal event or celebration
but don’t always assume that what they are doing is successful.
If nobody is doing anything it could be for one of two reasons;
* You’re the first one to think of it… or
* it ain’t going to work for a reason you don’t know about yet.
Here is a handy list of national holidays, seasonal changes and
celebrations that you should be giving some thought to when
putting together your marketing calendar. And try to tie these
events into your marketing calendar.
It doesn’t have to be the big national celebrations, if there are
local or regional events that are appropriate for you tie into – do
Your Clients Birthday – This is a date you should have on file!
New Year’s Day – Saturday 1 January
Australia Day – Wednesday 26 January
Valentines Day – Monday 14 February
Business Clean Up Day – Thursday 24 February
Labour Day (WA) – Monday 7 March
Labour Day (VIC), Canberra Day (ACT) – Monday 14 March
St Patricks Day -Thursday 17 March
Good Friday – Friday 22 April
Easter Monday – Monday 25 April
Anzac Day – Monday 25 April
Labour day (QLD) – Monday 2 May
Mothers Day – Sunday 8 May
Foundation Day (WA) – Monday 6 June
Queen’s Birthday (except WA) – Monday 13 June
Red Nose Day – Friday 24 June
Picnic Day (NT) – Monday 1 August
Daffodil Day – Friday 26 August
Fathers Day – Sunday 4 September
AFL Grand Finale – Saturday 1 October
Queen’s Birthday (WA) – Monday 3 September
Labour Day (NSW, ACT, SA) – Monday 3 October
Halloween – Monday 31 October
Movember – November
Melbourne Cup Day (VIC) – Tuesday 1 November
Christmas Day – Sunday 25 December
Boxing Day – Monday 26 December
As those of you who were at Business School last year know, my
daughter Denva and her Hero’s pizza franchises really played the
game on Halloween.
She decorated the stores up with spiderwebs, witches etc, and had
her customers all dress up to get their free pizzas and put a surprise
big black plastic spider inside the pizza
box and so on.
And this is what she does for each “occasion”, she works out the
best “outside the box” strategy and applies it to her business.
Importantly, she rightfully treats her clients as an audience and
she entertains and involves them.
This can be done for all businesses. Yes including yours!
And you should know your clients birthdays. This gives you a perfect
chance to contact them and offer them something personal.
For example there is this one Italian restaurant in Vic Park, WA that
every year sends out to every single one of its past customers a
voucher to get a main course meal for free when they buy another
This is brilliant because they have people coming from as far
as Rockingham to take advantage of it. A simple gesture, that
If he wants to increase sales even more with this great strategy, he
should make them a “half birthday” offer (a bit like Xmas in July).
This would effectively double the response rate.
And that is what it is all about folks, people want to feel that you
appreciate their custom, and they want to know that you think about
them and that you are prepared to put in the effort to retain them
as a customer. They want to be entertained, involved and kept up to
date with newsworthy information.
So what about you? Are you just doing the same as everyone else,
are you just constantly “buying” new customers, or are you looking
after and retaining the ones you have already brought?
And are you thinking outside of the box and putting some effort into
Do check this calendar carefully as we have taken every care in putting
it together but there will variables depending on your state. Some actual
holidays may vary from the designated day of the event. All care taken
but we take no responsibility for any mistakes…
Examine what is going on, and work out what your best strategy is and
then put some action behind it and then get ready for a brighter more
On another note, I just wanted, on behalf of everyone here at StreetSmart,
to thank you for your support this year and to wish you a Merry Christmas
and Happy New Year!
And what a year it’s been.
We’ve had our successes and our challenges, I’m sure just like
you have, but all in all it’s been a really big (make that MASSIVE),
exciting and successful year for us all.
So as you unwind over the next few weeks I’d encourage you to
do a few things:
First and foremost… CELEBRATE! We have so much to be thankful
for in this wonderful country of ours, we need to take time out to
be thankful and celebrate our achievements… so go ahead… party!
Second… spend TIME with those closest and most important to you,
your family and friends. A big driver for all of us in business is
making ours and our family’s life better, so spend some quality time
with those closest to you.
Third… UNWIND and re-charge the batteries, you’ve earned a break.
While you’re at it spend some time reflecting on how far you’ve come
this year and whether or not you’ve hit your goals.
Fourth… PLAN for an even bigger and better 2011. Even if it’s just in
your mind… in your quiet time think about what you want to achieve
next year and what you will have to do to get there.
The StreetSmart office will be closed from Monday 20th December and
re-open Monday 10th January.
Once again, Merry Christmas to you and your family and I look forward
to working with you again to make 2011 your best year yet.
All the best,
Mal Emery and the Streetsmart Marketing Team
Committed to Elevating the Financial Wealth and Wellbeing of Society
Through Entrepreneurial Excellence and Guilty of Conspiracy to Create Capitalism