At a recent (last week in fact) closed door one day event attended by 12 or so ‘Shakers and Movers’ who pay me $18K each for the privilege, one member made a damning omission. You see, when you sign up to attend “Think Tank” which it is affectionately known as, you agree to keep everything that is said behind closed doors…behind closed doors.
So I did seek out the permission of the person concerned to share what I’m about to share with you. I believe you will find it VERY instructive
So what was the DAMNING OMISSION?
The damning omission was that in spite of him applying everything he had learnt over the last 12 months to his existing business, the results were nowhere near as good as should be expected.
Understand it was no easy task for this “Think Tank” member to admit to this high powered group of individuals that things were not as “Rosie” as they could be. But hey if you can’t tell it as it is here and ask for help, what chance anywhere else?
He has also heard me say that “most business problems have a marketing solution” and some were offered however, my response may not be the one that was expected.
My response was, after examining everything he had to present on the subject that “he was trying to build a better fishing rod (Marketing) to fish (Clients) in a smelly pond”. You see it doesn’t matter how good your fishing rod (Marketing) is you won’t catch any fish (Clients) because fish can’t live in a stagnant smelly pond.
Another way I express this is that no one likes being told “their baby is ugly”. Their baby in this instant is “their Business” and the smelly pond is “their Business” also.
You see if you do the marketing stuff to the level of competency we do and this guy does, I am a firm believer in using the “Principle of the Swift Sword”. That is, stop putting all your time, energy and money into it and cut it free, and apply your talents and resources elsewhere.
Instead of stubbornly trying to prove you can “make it” work. I believe that choice of “Wealth Creation Vehicle” is at least 80% of your success. SO it makes perfect sense to get into the right vehicle as soon as possible.
Strangely for every reason imaginable this guy would appear to be in the right vehicle however in spite of his best efforts the results were still disappointing.
You see it doesn’t matter what we think as business owners, in the end it’s the market place that is the judge and the executioner. And frankly with this guys talents I felt it was better he applied them elsewhere.
Now a lot of people come to me with “ugly babies” and quiet honestly it doesn’t always go down too well when I give them my perspective based on many years of extensive experience.
Some even become aggravated. Some ignore this wise counsel and stubbornly throw more time, money and energy into “building a better fishing rod’’ even though the pond stinks.
My advice is not to let your biased and opinions keep you away from a pile of money. Instead listen to what the market says because it never lies.
Sometime it just doesn’t matter how good your “fishing rod” (marketing) is. Sometime that “baby” you invested so much of yourself into is not going to succeed in spite of your best efforts. It’s just plain ugly.
Hats off to my “Think Tank” member who had the courage to be honest with us and himself. It’s a trait well worth mimicking.
All the best,
Committed to Elevating the Financial Wealth and Wellbeing of Society
Through Entrepreneurial Excellence and Guilty of Conspiracy to Create Capitalism
P.S. If you’ve missed any of my previous Rants, I have them all available
for you to see on my website.