Last week I told you to be yourself, as part of my 17 Point Checklist to getting your client’s and prospect’s attention. This is the same checklist that I myself use before I send out any direct mailing material.
Last week I told you to be yourself, as part of my 17 Point Checklist to getting your client’s and prospect’s attention. This is the same checklist that I myself use before I send out any direct mailing material.
You must dominate all Marketing Media in your category, not just one media. Average out the cost of your leads by putting all media in one bucket.
This is the formula that you have to get right – You need to achieve a Media and Message match for supreme client competitive advantage.
You must use Leverage in everything you do to seriously succeed in business. You need to be in the Toll Position for creating Supreme Economic advantage.
I’ll share with you now the most Profitable Business Success Formula that you ever need to learn in business.
The most important thing is your business is your list of clients and your relationship with them.
This is about building a client database, what I call your herd, and creating a long term relationship with them.
Watch this video for another powerful insight which is about making your bonus your product.
The reality is that there is no money in what you do. The real money is in the marketing of what you do. It’s about you making the shift and becoming a marketing company.
You must developing your USP or what I prefer to call your Unique Customer Buying Advantage (UCBA). So position yourself as an expert and be unique.
Write Like You Talk…
I’ve been getting some great feedback on my 17 Point Checklist for getting your direct mail message read. This week I want to tell you about one that is one of my favourites… the 5th Point which is dear to my heart.
That’s because, this is possibly the easiest of the lot to master.
Hope you’re bearing with me, as I give you my valuable 17 Point Checklist to getting your client’s and prospect’s attention… This is the same checklist that I myself use before I send out any direct mailing material.
Your headline must be meaningful, specific and urge the reader to read on…
I’m back again this week ranting about my 17 Point Checklist to getting your client’s and prospect’s attention… This is the same checklist that I myself use before I send out any direct mailing material.
Some say the era of direct marketing is over, but those are some who are missing out on the big slice of the cake that direct marketing provides.
Slowly the market is coming to realise, again, something that some of us have never forgotten – direct marketing is one of the best ways to communicate with your list of clients.
Following on from last week, here’s…
17 Ways to Ramp Up Profits – Mailing Lists
Last week I gave you a valuable 17 Point Checklist to getting your client’s and prospect’s attention… This is the same checklist that I myself use before sending out any direct mailing material.