You will have noticed that the festive season is again just around the corner.
After all, with all of the marketing material flying around in your face, trying to grab your attention, how could you not!
You will have noticed that the festive season is again just around the corner.
After all, with all of the marketing material flying around in your face, trying to grab your attention, how could you not!
The wallet reflects the head. Particularly in tough times. The truth is, money is made mentally long before it’s physically collected.
I think it was Prosperity Preacher Reverend Ike who said… “People have more hang ups about money than they do about sex.”
Well it’s been a while… but I’m still on my soapbox here. This week it’s: Recession Busting Secret #7
AGILITY in a Recession is The Key to Success.
Only Run “Offer Based” Advertising.
I just cannot comprehend the point of advertising without an offer to respond to.
Recently, I’ve noticed many restaurants and small businesses closing down around my office… A very sad sight indeed, and perhaps rightly blamed on the slow economy of late.
If You Want Your Phone To Ring, Your Advertising Must Get People’s Attention, Arouse Emotions and Only Use “Reasons Why” Advertising.
Grab Your Client’s and Prospect’s Attention Using Ballsy, In Your Face Advertising.
It was P.T. Barnum who said, “You can’t catch a whale with a minnow”.
Are You a Resilient, Self-Reliant Entrepreneur?
“The power of accurate observation is frequently called cynicism by those who don’t have it.” – George Bernard Shaw
1856 – 1950
A line that has stuck with me recently is from Dan Millman’s “The Peaceful Warrior” (the movie has just come out, if you’re like me and get through about a book a year). The young idealized and arrogant Dan asks his mentor, the infinitely wiser and introspective ‘Socrates’ as they pump fuel at Soc’s service station…
Right. Now, last week I promised to give you my first Recession Busting Secret, entitled “First Put Your Efforts Into Your Existing Clients, and Solidify Your Base!” So let’s get started.