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I’m often asked how you get raving testimonials. The request comes from people in business already, and also comes from ‘start-ups’ worried that they haven’t got any. The key of course to getting testimonials is to ask for them, after all many of your clients would willingly give them if you did.

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Recently about 250 people attended the “Exocet Missile Seminar” in Perth. At it my client, friend and fellow presenter Bill Zheng made the point that – and these are his words not mine, but not verbatim – “80% of businesses fail in the first 5 years and of the remaining 20%, 80% of those fail later also.” At first glance that’s a bit scary to most, but…

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BIG IDEA #22 DECIDE

Everyday we are confronted with making DECISIONS, yet I am amazed at the “analysis paralysis” and failure of people to make a decision. As I sit here now, there are a dozen projects going on and I’m making about 3-5 key decisions on each project to ensure there is progress and accountability.

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It’s been a big year! And one of the things I do during the “silly season” is to reflect on the fundamentals of success. You see, I consult with many people at many levels of their wealth creation journey and I can tell you now that there’s a common element of dissatisfaction that causes people to make big changes.

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Clearly what Zig meant by that is when you know little or nothing or are not totally conversant with the COMPLETE in’s and out’s of something you tend to knock it.

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The truth is money is made mentally long before it’s physically collected. I think it was Prosperity Preacher Reverend Ike who said “People have more hang ups about money than they do about sex.” And I think it was Zig Ziggler that said “Hardening of the attitude is more dangerous than hardening of the arteries.” Either way, the message is the same.

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We’ve all heard that time is money, and that’s true. More importantly, you need to view time AS money. Let me put it to you this way – let’s say for example you own an electrical store. And everyday you observe a particular individual stealing from you. In fact, it’s obvious he’s literally decking out his whole home with your electrical goods. First he steals a flatscreen TV, followed by a DVD player, sound system, microwave, fridge, and even has the audacity to steal a washing machine.

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Have you ever heard of E. Haldeman-Julius? He’s the man who about 70 years ago published the “world famous” Little Blue Books. And he finished up selling 100 million dollars plus worth of them sometime in the early 20th century. Who knows how much that would be by today’s standards. Either way, it’s a truckload of money.

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Hi Folks,

Have you heard of Paul Hartunian? The man renowned for “selling the Brooklyn Bridge”. Maybe, maybe not. I’ll give you a quick rundown here.

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Right here with order forms is where a lot of the best copy on the planet falls apart. Most are boring, not persuasive, and just plain ugly. Seems to me people, even experts, put an enormous amount of effort into writing the copy but little or none into arguably the most important aspect of killer copy, and that’s the order form.

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