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In a sense, business is like a real war except that no-one gets killed. Here you fight a different war, most notably competitors and authorities. Like Schwarzkoff, I don’t advocate choosing a “war” you can not win with as little effort (time, money and casualties) as possible.

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I’ve had lots of people try to knock me off over the years. They virtually copied what they thought was everything I did, only to quietly fade from the radar screen. Most times instead of getting upset by this blatant theft I just chuckled to myself, saw it as the ultimate compliment and waited and watched while they got a VERY expensive learning experience. Continue reading →

Recently during a 3 Day Platinum Closed Door Mastermind Session I had a premonition. It was brought on by the fact that I was constantly being “harassed” by my members to the point where I literally couldn’t go to the loo in peace.

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PLUS Here’s How to Get Your Book Into the Bookstores and Running off the Shelves

How true. Most often necessity is the mother of invention, it’s only when someone reaches a certain point that they are compelled and propelled to take action that they do. I’m often dismayed by this senseless idiosyncrasy we humans possess. I suppose that is one of the reasons why 5% of the population have 90% of the world’s wealth.

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In a sense, business is like a real war except that no-one gets killed. Here you fight a different war, most notably competitors and authorities. Like Schwarzkoff, I don’t advocate choosing a “war” you can not win with as little effort (time, money and casualties) as possible.

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Before you dismiss what I am going to say here, read on and hear me out. If you have been hanging around my stuff for the last 10 years or even the last 2 days you’ll know that the number one barrier to business is “LACK OF TRUST”. There IS an invisible barrier between you and your prospects.

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It’s always nice to know that sometimes dispensing advice is met with a positive a result. You’ll remember in some previous rants I revealed some great strategies for “never paying retail again” for anything and even “how to save thousands of dollars buying a car”.

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Some of you will know I have been travelling the last couple of weeks and New York was on the agenda. I got a chance to go on one of those bus tours and one place I did go to was the Empire State Building and took the tour to the top. Standing in line, I asked the usherette how many people she managed to get “to the top” everyday.

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Had a big response to last week’s rant “How to Never Pay Retail Again”. Here’s how to use psychology to turn the tables on a car dealer next time the opportunity arises.

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Negotiating for anything is more than anything about psychology. You’re probably tired of hearing me saying it’s all about psychology and math, it’s all about what you say and how you say it. I never get tired of repeating what works. Here’s a nifty little way to use psychology to ensure you never pay “retail” again.

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