From the first day you got into business, you were taught that knowledge about what you do was what you needed to become successful. That your “professionalism” will be the key to success. That people will come to you once they hear about how “good” you are. You were probably given the age old “wisdom” that says if you build a better mousetrap, the world will beat a path to your door! “Yeah, right!” The reality is it’s a lie that 99% of business owners believe and accept. Continue reading
When Donald Trump built a gold course in New York, he spent $7,000,000 alone on the 13th hole. Of course, some people thought he was crazy because that’s more than it cost to build some entire golf courses. However… the excitement of having a hole with a massive waterfall on it was broadcast all over America, not only that, the joining fee is $300,000 and I believe there is a waiting list. It’s also popular for photo shoots for magazines etc. What value can you really place on such a tactic? It’s endless. Continue reading
That’s what Emanuel Haldeman-Julius said about changing the title of a book to increase sales. And he should know, he’s the guy who single-handedly sold more than 100,000,000 “little blue books” during the first part of the 20th century (Yes, I said 100 million copies). Continue reading
Never forget that direct response marketing is supposed to be a personal media. You may be writing to 10,000 people, you may even be speaking to millions on TV and radio, who knows how many will see your direct response marketing on the Internet, but you’ve got to communicate with them (your client or prospect) on a one to one basis. Continue reading
I’ve written sales copy that’s turned over millions of dollars, in some cases year after year. The term I use to describe sales material like this is INTELLECTUAL EQUITY. Without doubt learning this skill has been the most rewarding $$$, than any other skill I have ever acquired in my life. Here’s some tips to help you do the same. Continue reading
1. System for Frequent Buyer Rewards: Technique to capture repeat business from clientele. Add a “Call to Action” using an Order By date, so points must be accumulated and redeemed within a timeframe. Continue reading
Probably the least understood, yet most profitable form of marketing is joint venturing. It never ceases to amaze me how many people miss huge opportunities to make windfall profits simply by doing joint ventures with companies who have customers or products similar to theirs. Continue reading
Within the following pages are the most important tools you will ever find for developing your own Unique Buying Advantage (U.B.A.) or Unique Selling Proposition (U.S.P.). Now before you lose interest and throw this newsletter in the general direction of the bin, I would like you to know that the development of a U.B.A. is the single most important tactic developed by some of the most successful businesses of our time – big and small.
PLUS within these pages I will reveal the single most powerful marketing tactic I could ever hope to share with you, which few of you will know or understand! But if you did, and were to apply it, it could single handedly revolutionise your income!
Your major responsibility as an entrepreneur is to legally and ethically get as much money as possible moving from your clients to you. Continue reading