Frankly it [election mode] will affect virtually every kind of media because there’s going to be a lot of money spent by politicians in their quest to be elected and it’s also going to create a lot of clutter everywhere. In finite media like newspaper space, magazine space, radio time and television time, election campaigns push the rates up. Even media buyers won’t be able to get the deals they’re used to. And in a media that is not finite such as direct mail, it adds to the clutter at the Exchange and in your mail box. Delivery of your all important mailing piece will take longer and you’ll need to allow for this.