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Frankly it [election mode] will affect virtually every kind of media because there’s going to be a lot of money spent by politicians in their quest to be elected and it’s also going to create a lot of clutter everywhere. In finite media like newspaper space, magazine space, radio time and television time, election campaigns push the rates up. Even media buyers won’t be able to get the deals they’re used to. And in a media that is not finite such as direct mail, it adds to the clutter at the Exchange and in your mail box. Delivery of your all important mailing piece will take longer and you’ll need to allow for this.

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Plus an enormously powerful breakthrough within these pages!

It’s 10am on the Monday of a Public Holiday and I’m writing this newsletter out of sheer frustration and anger! You see I have just been critiquing some “work” sent in by some of my clients, most of whom claim to have studied my material at least once and to have “followed everything” I have told them to do. Well all I can say is judging by what I’m seeing, it doesn’t show!

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When others abuse your time they’re reaching into your pocket and stealing from your wallet!

Dear Friend and Subscriber,

As far as our clients are concerned, TIME is a double edged sword when it comes to marketing. Why? Because although they know that these marketing strategies are designed to provide them with more time, most struggle to find the time to actually put the strategies into practice.

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