That’s how you want to make it seem to your prospects so that they’re never comparing you apples to apples with a competitor.
Here is an example of how it works…. When offering information products we’re continually looking at ways to add value. Sometimes it’s as simple as a transcription of CDs and DVDs quickly turned into a manual and CD/DVD package. We prefer to turn it into a manual because a book is easily compared to another book…and books are worth $20 to $30 as opposed to a manual which could easily be valued at 5 times that amount. Besides, we now have a pack to offer, not just CDs and DVDs.
I know one of the things we like in business is templates and formulas.
Nothing better than an ad for example, that’s worked a real treat for someone that you get to re customise and make it your own…
I’m going to show you an ad here that when I mailed it over Christmas, when no one should have been interested in receiving it, it made me as I recall, about $62k.
Well, it’s not what you think. No I haven’t bought a Ferrari, I’ve been given one!
Quite honestly, by personal choice, it’s the only way I’d have one. My preference is still my Lexus SC-430 of which I’ve had 2 over 12 years.
I don’t know if you remember but a couple of years ago, my new bride and I went for a bicycle ride along the coast near our home.
To cut a long story short, she accidentally cut me off, took out my front wheel and sent me flying head first into the only power pole within half a mile.
I’m often asked if I can predict ahead of time if someone is going to be successful or not.
Who’s going to implement or not?
The truth is after coaching folk for 20 odd years, I can’t tell the winners from the losers in advance.
Here’s what I do know.
Race doesn’t seem to matter, age doesn’t seem to matter, gender doesn’t seem to matter either.
You may or may not know, a couple of years ago I remarried after ovarian cancer claimed my wife’s life. Well in getting remarried, I inherited an 8 year old step daughter.
As you can imagine, I haven’t had an 8 year old around me for years, decades in fact and it took a little bit of adjusting. Now about 3 years later, all is good and I’m affectionately known as “Steppy” obviously short for step-father.
If you’ve been around me a while, you probably know that I advocate running your business as if it’s in crisis because one day it will be. It’s been wise counsel that’s been adopted by many of members over the years.
In some cases, the advice has been worth millions and millions of dollars.
The truth is the dreamers were right back in the early 90s. The internet really is the “cash spewing, money spitting opportunity” they said it was except back then they were ahead of their time by about 10 years.
Today of course, if you haven’t figured that sucker out (the internet) yet or you’re not at least trying to figure it out, then it will probably be desolation for you and your business 5 years from now.
Lucky for me I figured out at 22 if you wanted to be rich and successful in business or anything for that matter you should “model” other people who already are successful in doing what you want to do.
Of course, choosing that mentor carefully is the next part of that equation.
Anyway, all of this was very liberating to me personally and in turn to my income.