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As promised, I am going to continue with the 19 Direct Mail Secrets that I promised in the last Rant.

Probably the biggest secret of all is…

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What I am about to reveal is very personal but I believe it is very important that I do so. That said, you may choose to check out right now if you are particularly sensitive.

Picture this, it is Saturday morning in Perth a couple of weeks ago and I’m busily getting myself ready for a full day seminar with about 230 people booked to attend.

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Recently, I may recall I wrote a blog about Direct Mail and it obviously hit a nerve. Heaps of people after reading it contacted me to say, and these are my words not theirs, “Direct Mail, or if you prefer Direct Marketing Rules”.

I went to great lengths to point out exactly why Direct Mail Rules. If you would like to read that blog again, here are the details: https://blog.malemery.com/unpopular-and-unfashionable-truth-revealed/
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These days as the years roll on, reality bites that in a business sense, I’m becoming less popular and less fashionable the older I become. You only have to look at all the young guns out there, parading their wares.

Maybe I’m past my prime and it’s time to move out the way, maybe what’s hot is hot and I’m NOT.

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I’m just back from a seminar tour of 10 towns and cities on the eastern seaboard.

I got to observe up close and personal, a lot of things about my clients in relation to how they go about doing business and processing information.

During these events, I got closer than I normally do to clients unfamiliar with me and my style of marketing.

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Over my many years of expensive experience, I have observed some fundamental differences between successful people and less successful people.In no particular order, successful people are experts at something, if we are talking about business, the obvious one is to be successful at marketing.

Because without being a good marketer today, in the chaotic new economy, you will struggle to survive or thrive. Add to that, the fact that in the last 15 – 20 years or so, the cost of getting a client has tripled and your results from them has halved.

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So what did you get up to over the Christmas break? It was Jingle Bells and Wedding Bells for my new bride and I, a happy day shared with just 40 family and friends, most of whom couldn’t stop telling me how lucky I am. They were making fun, tongue and cheek but they really meant it and frankly, they are right.

It was Jingle Bells and Wedding Bells for my new bride and I, a happy day shared with just 40 family and friends, most of whom couldn’t stop telling me how lucky I am. They were making fun, tongue and cheek but they really meant it and frankly, they are right.

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I want to relay to you a story I read, not sure if it’s truth or fiction, but given a new year is upon us, I believe it’s very apt. A travelling salesman buys a swimming pool for his family on the condition that little Johnny takes care of the pool while he is away, that is he vacuums it, clears the filter and gets out the net and scoops out the leaves.

Anyway, after his first week away he arrives home on Friday and says to his wife “How is little Johnny doing with the pool?” She says “he hasn’t touched the pool all week”.

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Most of you will already be well aware that about 2 and a half years ago my wife Polly succumbed to ovarian cancer after a hard fought 3 and a half year battle with it. From a personal perspective, it was the darkest 3 and a half years of my life and frankly, nothing prepared me for the final stages, it’s just plain ugly.cutcake 250×173 Its Wedding Bells for Mal Emery and his New Bride

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Dangerous Trend #6 – Plan to Dominate or you will be Dominated

Continuing on from where I left off recently with the “7 Dangerous Trends Facing Business Today”, here is DANGEROUS TREND #6.

But before I do that, just left me remind you of the DANGEROUS TRENDS we have covered thus far.

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