At Below you will find a newspaper extract sent to me by Platinum member and friend Chen Tay.
Basically this re-enforces what I have been saying and I also want to remind you that …
1. The biggest bang you will ever get for your buck is direct mail
2. If you’re not collecting the names and addresses of your customers or don’t have a list at present, you don’t have a business, you have a promotion.
3. ..and this is a secret with an advanced secret to follow; there’s no money in the “thing” (product/service), the money is in the marketing of the thing and all the wealth and asset is in the client base. And here’s the advanced secret; hopefully the following document will represent a preponderance of truth of what I say.