What I am about to reveal is very personal but I believe it is very important that I do so. That said, you may choose to check out right now if you are particularly sensitive.
Picture this, it is Saturday morning in Perth a couple of weeks ago and I’m busily getting myself ready for a full day seminar with about 230 people booked to attend.
Well there in nothing out of the ordinary there, that is normal for me.
But things are about to change very dramatically, you see, my routine is to go to the loo in the morning and that is exactly what I did, expecting everything to be like normal.
I’m not one to sit on the loo and read the newspaper, I’m in and out, do my business and then the day begins… Well normally the day begins…
Things changed instantly when I looked in the bowl and it was full of blood. Now, they tell me when blood hits water it goes everywhere, so I was keen not to over react. After all, 230 people rightfully expected me to be as good as I can be… that day Believe it or not, they don’t REALLY care if you are terminal. Clients generally don’t care what your day is like, what is going on behind the scenes, how stressed out you are, what dramas you’re dealing with at home, what they care about is RESULTS.
And frankly, rightfully so. However, I did have to deal with it.
So I did what I needed to do and that was departmentalise, after all I had a job to do.
I promise you, not one single attendee would have thought for a moment that anything was wrong or that I wasn’t “on my game”, in fact proof of that was 32 of the attendees signed up to continue their education with me at about $6,000 a head.
Being able to get the job done in business in spite of all the distractions is a key commonality among most high successful people in business. Others of course wallow in their drama and misfortune giving them the opportunity to justify their present circumstances.
That approach serves no one, not you, your clients or your bank account. Again this might sound harsh, but it is reality.
As it would have it, I couldn’t even get to the doctor for about 10 days. You see, I had a further 5 seminars to do in the next 7 days in 5 states of Australia, so it had to be business as usual, although I had booked in to see a doctor immediately after I got back.
I tried not to get too concerned, you see, I had my first colonoscopy at 50 years of age, in fact at 50 I had everything checked. I did it all again about 55 and I was planning to do it all again at 60 anyway.
That amounts to 3 colonoscopy’s in 10 years, cholesterol and prostate.
Surprisingly enough, about 5 years ago my sister called me to say my brother had had a colonoscopy and they found early signs of cancer. She suggested I have a check-up. I pointed out to her that I already had, in fact 2 and she wondered why.
I said “Sis, it’s about prevention. I do this every 5 years”. To me strangely, the rest of my family wasn’t so conscious about prevention until it became a problem.
We have all heard the saying “Prevention is better than a cure”, now that applies to business and to you personally, I don’t get it why business people wait until things go bad to seek a solution.
After all, you should dig the well before you are thirsty, not when you are thirsty and yet only 4% of people when presented with a solution to their business problems, act on it.
Crazy I know but stats don’t lie.
Anyway, I went in for the mandatory colonoscopy and eagerly awaited the results in the recovery room.
The surgeon had removed 5 polyps, known to be a pre-cancerous condition. His prognosis was that everything looks fine and that I should have another colonoscopy after 3 years.
It seems if they discover polyps, you should be tested more often.
All of this prompted a prostate test and again, it came out trumps, it was normal.
By the way, 2 of my favourite clients weren’t so lucky recently where prostate cancer is concerned, another female client has a breast cancer condition to deal with, she is also a favourite of mine.
Cancer doesn’t care how nice you are, nor does money, nice people with nice products go broke also.
I have been into prevention for years, in business the best form of prevention I know is modelling, modelling other people who are already successful, that is how I started in business at 22 after being fired by a multi-national company.
You see, I asked the owner of High Wycombe Hardware, Owen McGrath if he would help me start a successful hardware store like his in a different suburb.
Like most mentors, Owen agreed. Without a doubt, without his help, it would have been impossible for me to succeed to the level of success I did.
I would argue that I have never had an original idea in my life, to bloody dangerous! I made my fortune by choosing the right mentors.
And of course, what all this was, was an opportunity disguised as an obstacle. It is a bit like the bleed I had on that fateful Saturday morning, it turned out to be an obstacle disguised as an opportunity.
You see, if I hadn’t had the check-up when I did, if I had put things off, who knows what might have happened…
I’m into prevention in a health sense also, every year, twice a year I take myself off to Thailand or India for 2-4 weeks at a time. I’m well aware that my lifestyle, getting off and on aeroplanes, living on the road is not conducent to good health.
After all, I am a highly flawed individual.
In Thailand I detox and reinvigorate myself at a place called Atmanjai Health Retreat and Wellness Centre run by Michael Massey who is a great host. (http://www.atmanjai.com/)
In India, I do Ayurveda, it’s the oldest health medicine on the planet, it’s the balance of mind and body. In India I stay at Soukya, with Dr. Issac Mathai who is also a great host. (http://www.soukya.com/)
Bottom line when I come back from these places I am from 5-10kgs lighter and in a business sense “dangerous”, you see, when I’m rested I see things so clearly it literally scares me.
So what is the lesson here, for you personally and your business…
It is a simple one, prevention really is better than the cure. After all, I’m living proof!
Get to the doc, have that check-up you have been putting off, it may save your life or the life of a loved one. In business, don’t wait for things to go bad, don’t bury your head in the sand hoping things will improve.
Instead, ferret out the best mentors you can find, particularly where marketing is concerned.
“After all, failure to master marketing today is as serious to a business as is cancer to the human body” – Mal Emery