Success is NOT a Random Act and the REAL Reason why there aren’t more Rich People
The real reason there aren’t more rich people is because they’re not prepared to do what it takes to join the illustrious group of rich folk.
Instead, they make excuses, blame everyone else and justify their lot or lack thereof.
They continually search for a straight line to success yet in reality no straight line exists to anything that is worthwhile.
Not only isn’t there a straight line, but there rarely is a magic pill either.
You see, People only WANT to do ONE thing… Not multiple things to achieve the success they crave.
There always has been and always will be obstacles along the way that need to be dealt with and overcome.
Success in business is definitely NOT a “Random Act”.
It is instead a series of definite and defined actions you take in order you achieve a particular outcome (success).
Those actions are determined by “reverse engineering” your actions based on a clear picture of what it is you want to achieve in the end.
It has a name, it’s called “beginning with the end in mind”.
And that is how I begin everything.
Doesn’t matter if it is the creation of a new business or embarking on a detoxification and weight loss program, which I have just done by the way and I am minus about 9 kilos.
The reality is, I reverse engineered that so I could achieve it.
So, if success isn’t a random act… then what is it?
Here is what you have got to do…
GET OUT of the “RANDOM ACT” business altogether
because it’s a WASTE of TIME and MONEY
Success comes from sifting, sorting and stitching little things together.
Here is an actual example of that.
A few years ago, I bought a futurist called Harry S Dent to Australia for a series of seminars.
Here is a list of just some of the things I did to make those events the roaring success it was.
- We planned the event 6 months in advance and decided on the “pre-launch formula model”
- We launched the event 3 months out from the event giving us plenty of time to assess and adjust
- We enlisted the help of appropriate JV partners to promote the event to their own list
- The $67 standard ticket price was donated to ovarian and prostate cancer research so that attendees had “skin in the game” even though I didn’t keep their money, it was donated
- We created 3 levels of tickets – Standard, Platinum and VIP who got to actually spend some time with Harry
- We created 2 different types of websites for the purpose of specific promotions hence the pre-launch early bird website followed by the launch website
- We had a series of radio ads running in the appropriate states where the events were held
- We had a series of print ads running in the appropriate states where the events were held
- We have a complete online marketing strategy including social media, ad words, banner advertising, remarketing etc
- I strategically handpicked all the other presenters based on their ability to get the job done on their feet and also promote the event to their list
- The agenda during the 2 days was specifically designed to achieve the outcome as it was defined
- We ran 2 lead generation webinars that resulted in what I think is the largest webinar in the history of Australia, certainly from what I know of, just over 3,000 people attended the webinar
- We had a publicity campaign, in fact Harry was be booked to speak at 30+ media outlets including radio, TV and print
- My understanding is Channel 9, 10, 7, 2 and SBS are all wanting Harry on board so as you can see our success was NOT a “RANDOM ACT”
There you go, that’s pretty much the template for a multi-million 2 day event.
Certainly, there was no luck involved, there was no random acts, it was planned from beginning to end.
Of course, that’s not how most people do things.
Another important reason why random acts don’t work is because your prospects or your clients don’t wake up in the morning waiting to receive something from you, you are not even on their radar.
They have got a lot going on, there is bills to pay, there are kids to feed, there is a business to run, someone’s breaking into the local ATM and the shopping centre down the road is on fire.
And heck, the mother-in-law is coming for the holidays…
The truth is they don’t even feel the breeze of your random act, it needs to be more sophisticated than that particularly today with all the clutter and noise in the marketplace.
So, a great way to stand out is to be in “contact with them” repetitively.
If it is not random acts, what is it then?
What you really want is a…
Comprehensive, complicated, complexed system for getting, keeping
and extracting maximum value $$$ out of a prospect or client
There is a name for this… It’s called a “Marketing Matrix” and here is a sample of one I created for a client years ago.
Now trust me, if you have got one of these and you even showed it to your competitors, they would run out of the door at the first opportunity simply because they don’t want to do what it takes, even when it’s landed in their lap, to be successful.
So the good news is having a marketing matrix bullet proof’s your business and income for life.
And surely nothing can be better than that…
The reason there aren’t more rich people is because they are…
NOT WILLING to do COMPLICATED COMPLEX things in order to get rich
Smart people are willing to have and create COMPLEX systems, COMPLEX processes, COMPLEX answers to COMPLEX objectives.
I know there is a bit of work involved in doing this, in fact I have just done it for a new business I am involved in with roaring success I might add, my point is the reward is worth the work and your bank account will reflect that.
All the Best,
Mal Emery
Committed to Elevating the Financial Wealth and Wellbeing of Society Through Entrepreneurial Excellence and Guilty of Conspiracy to Create Capitalism.
P.S. Feel free to pass the blog on to anyone who you feel might benefit from it.
The real reason there aren’t more rich people is because they’re not prepared to do what it takes to join the illustrious group of rich folk.
Instead, they make excuses, blame everyone else and justify their lot or lack thereof.
They continually search for a straight line to success yet in reality no straight line exists to anything that is worthwhile.
Not only isn’t there a straight line, but there rarely is a magic pill either.
You see, People only WANT to do ONE thing… Not multiple things to achieve the success they crave.
There always has been and always will be obstacles along the way that need to be dealt with and overcome.
Success in business is definitely NOT a “Random Act”.
It is instead a series of definite and defined actions you take in order you achieve a particular outcome (success).
Those actions are determined by “reverse engineering” your actions based on a clear picture of what it is you want to achieve in the end.
It has a name, it’s called “beginning with the end in mind”.
And that is how I begin everything.
Doesn’t matter if it is the creation of a new business or embarking on a detoxification and weight loss program, which I have just done by the way and I am minus about 9 kilos.
The reality is, I reverse engineered that so I could achieve it.
So, if success isn’t a random act… then what is it?
Well, read on and I will reveal it to you
Have something interesting to say? Click on the button below and tell us what you think...