Enjoy those Yellow Pages examples last week?
Well, I’m on my soapbox now, and if you get my Rant on a regular basis then you’re probably just about ready to bang your head against a wall when you read the subject line this week.
That’s right, I’m back on it…
Building the Herd!
It may seem like a hopeless, loveless, never-ending tirade, but I’m here for the long haul. I care that much!
As I’ve said before, the single most important keys in business is having a qualified, responsive customer base at your beck and call.
It doesn’t matter how good your product or service is if you don’t have anyone to sell it too. Once you conquer this, everything else will flow and you’ll wonder just where the money has been hiding all these long years.
Now assuming you’ve followed the formula, put the market before the product and you’re 100% sure that what you have is what they want – emotion has been plucked and discarded… You now have the somewhat daunting task of creating a list, or “herd” that you can sell to over and over again.
If you’re anything like a lot of my clients out there, the prospect of actually stepping out into the market is a little overwhelming.
We’re bombarded everyday of success stories from the next ‘New Rich’ – internet gurus earning $50,000 a month from home with little start up, who 12 months ago were flat broke. We hear about them, it sounds easy, but have no idea of how they did it or how to get started.
Well, I’m going to let you into a little secret…
The secret behind the success of 90% of businesses.
The Money is in the Herd.
Once you have determined a market and a product (Click here to get a step by step guide if you need to work from the ground up) then you need to build a responsive, qualified list of hot prospects ready to do business with you at any given opportunity.
That’s where the real money is.
There are literally hundreds of ways to build your list fast, but here are just a few.
GIVE SOMETHING AWAY FOR FREE
It amazes me how much people spend on creating a new business and don’t allow it into their marketing budget to actually let people experience what they have to offer. It’s widely known that we’re 80% more likely to have repeat business with a customer, than get a new customer… So why wouldn’t you use this to your advantage?
If you’re a bricks and mortar business then give something small away, for a caf?, a free coffee or as my daughter does in her pizza shop, a FREE PIZZA valued at around $17.00! Do you think she’d be doing this if it didn’t create a line-up of new customers at her door each night wanting to buy?
If you’re in a service industry, give away a FREE AUDIT, Joe Polish, the Carpet Cleaning magnate in the US made his fortune based on a simple one page audit that he offered clients for free simply to get a foot in the door and a chance to meet them.
You can bet that a good percentage of them took him up on his services after that, especially considered he was the only one balsy enough in the industry to be making such an offer.
If you’re an info marketer, you’re even luckier. You can give stuff away for FREE that is almost FREE for you to make happen! If you’re selling an e-book, give away the first chapter as a download or an interview with you on the topic.
Your aim here is to be build rapport with the client and get inside their heads. Once you have captured their details (which you do when they take you up on the free offer, of course) then you can market to them for life.
Archimedes said “Give me a lever long enough and I could move the world” and the same goes for Joint Ventures.
If you apply the right leverage in the right place at the right time, amazing things are possible.
The key to a successful joint venture is finding a partner, preferably with a big list or customer base, that offers a product or service in synergy with your own.
For example, a hairdresser could do a JV with the shoe shop across the road, a naturopath could work with a massage therapist, a graphic designer with a web developer…the list is endless.
If you’re just starting out and need to build your list fast, then you might need to bight the bullet and pay for the privilege to do this. If you’re sure of the quality of
the list you’re getting and the match to your service or product, then this can be a great kick start.
What do you send them? Your free offer of course!
SPEAK ON YOUR FEET
If you want to catapult yourself to fame and fortune and build a list seemingly overnight then you can’t beat standing on your feet flapping your gums together.
This single skill catapulted my success exponentially. The opportunity to speak on other peoples’ stages, in front of a hot and heavy crowd that they’ve put there for you and get paid to do so is invaluable.
Not only will you get great list building opportunities if you do it right, but you can make a bucket load of cash in the process.
There are literally hundreds of ways to build a list from scratch, and plenty of great material out there to show you how to do it.
One word of caution though. SPAM is the enemy of all people. Only speak, email, blog to people when you have something worthwhile to say.
Remember, you want to be an invited guest, not an unwanted pest! Although there is great potential to build a list to keep you financially secure for the rest of your
life, you can also burn the bridges very easily if you abuse the privilege.
To leave you with the words of the late great John Lennon:”I’m going to write myself a swimming pool!” With a well built herd, you’ll be doing exactly the same.
All the Best,