I succeeded in getting a handful of complaints to my previous rant entitled “Does Mr Wonderful really exist?”
Better still, I had many more positive responses, some of which are instructive to anyone that reads them and others just made my ‘jelly-belly’ wobble.
Now believe it or not there’s a marketing lesson here.
Marketing Lesson Number 1:
If someone’s not complaining, if you don’t upset somebody by midday every day with your marketing message and efforts, it’s too wimpy and you haven’t pushed the boundaries, and in a sense tipped over those fence-sitters who would otherwise not spend money with you if you had. Bottom line, most people never find out how much hidden money they never get to bank because they never pushed this envelope.
Marketing Lesson Number 2:
Those you did upset were highly unlikely to become paying clients in any event and if anything, this is a good way to thin the herd and resonate “message to market match” with only those who would keenly seek you out for your product or service. After all, less is more and I’d rather not waste my time, energy and money trying to convert anybody. In other words this is a way to shake the tree and find out who is the right person (prospect) at the right time receiving the right information.
As far as I know the Rudd government hasn’t passed a law yet that says you have to take clients on although I’m sure it’s on the agenda.
Now the message for the last rant was “Entertain and involve and treat them like an AUDIENCE” or one day, don’t know when, there’s a good chance you won’t have a business. You’ve probably heard that saying “If you do what you always did, you’ll get what you always got…” well you won’t anymore.
The market place will no longer tolerate this type of incompetence and your competitors are plotting as you read this how to steal your clients from you.
Anyway, here’s an example of treating them like an audience. Entertaining them, involving them and using newsworthy current events to your advantage. It comes from none other than daddy’s girl. For those of you who don’t know who I’m referring to – it’s my daughter Denva, one of the two most important women in my life.
You see, Denva runs a pizza franchise called “Hero’s Pizza”. She mails, emails and sms’s her clients each and every month and she has a marketing plan that she can roll out for years – week in, month out and every year she rolls out Halloween.
What did she do? In all outlets, the staff dressed up for Halloween, hats and the like, including facepaint. The stores were decorated appropriately – cobwebs, spiders and even spooky music was piped through the joint. In the pizza box there was even a black plastic spider included.
And importantly in her marketing she gave people the incentive to come and buy pizza.
In this case when you bought a pizza you were “trick or treated”… Confectionary like Zombie chews and Bloodsuckers. All in keeping with the theme and if you came in dressed up, you got extra special ‘trick or treats’ and much more.
A guy even came in with his two children in appropriate attire and he had on a ‘Silence of the Lambs’ mask and a plastic dagger with blood dripping off it. Oh what a night!
To say it was a hoot would be an understatement. Several people motioned to their friends sitting in the car to come in to the store and have a look. Do you think they might have told a few friends about it? I’m sure they did.
Just to prove I’m not making this up, see the pictures on this post.
There’s lots of marketing messages here and there’s big prizes $$$ for you in your business if you figure out how you can do something similar in your business.
All the best,
Committed to Elevating the Financial Wealth and Wellbeing of Society
Through Entrepreneurial Excellence and Guilty of Conspiracy to Create Capitalism
P.S. If you’ve missed any of my previous Rants, I have them all available for you to see on my website. Simply go to www.rebelliousrant.com and enjoy!