“YCDBSOYA”?

“YCDBSOYA”?

I want to make one very valid and important point; Contemplation is a good thing. And meditation has been known to spawn great ideas and deep insightfulness. But in business, MOTION beats meditation any day!

I’ll put it another way… YCDBSOYA or “You Can’t Do Business Sitting On Your Arse”!
You have to take ACTION and just about any kind of action is better than doing nothing at all! The business owners who have an idea and set this idea in motion are what I refer to as Entrepreneurial business owners.

Passive business owners, on the other hand, might have a great idea, but that’s where it ends. They are the dreamers who spend their time punching out one idea after another but never take it to the next step. But If you are under the illusion that you can stick to having bright ideas and leave the rest to somebody else, I’m afraid you’ll spend your life ‘sitting on the bench’ watching other people playing the real game and getting rich.

The entrepreneurial business owner, the REALIST, combines his idea with business building. This person knows that in order to succeed they must become a SKILLED MARKETING PERSON, A SKILLED SALES PERSON, and A NEGOTIATOR AND ENTREPRENEUR. It indisputably takes focus in these areas to get things done and what’s more, YOU are the greatest champion of your own cause; your product or service! In my capacity as a mentor/coach, I can be of the greatest help to this person.

Now let’s get down to dispelling some popular myths on the subject of business. The one about the better mouse trap, for instance. It has been said that if a man can write a better book, preach a better sermon or make a better mouse trap than his neighbour, though he built his house in the woods, the world will beat a path to his door. Well once upon a time this may have been true – but not anymore!

The myth would suggest that if you can come up with a better product, then success is guaranteed with little or no further effort required! On the subject of the mouse trap, it’s a fact that in the United States, there are more than 4400 patented mouse traps! Roughly 40 new mouse trap patents are granted each year and something like 10 times that many are rejected. And of the 4,400 only 24 have ever made a cent for their inventors in the market place.

Another myth is that if you simply fill a need, you will make millions. Find a need and sell it. Well product success today requires a lot more than just identifying a need and coming up with a product to fill that need.

If you want to be financially successful in business, you must make market potential. You must make MARKETING your primary focus; you must create saleability for the product or service. A patent is worthless and expensive if you cannot sell your product in the market place. It is marketing that is the biggest factor in the success of any product or service!

The truth is, there are only two breakthroughs you can have in business; the first one is PRODUCT. Product breakthroughs are time consuming, expensive and occur rarely. The other breakthrough, of course is MARKETING! This is easy to achieve by those who understand the science and take action, coupled with the fact that I find it extremely difficult to find anyone (business) who is performing their marketing based on any level of competency. In other words, the opportunity for a marketing breakthrough in your category is enormous because your competitors are asleep.

Best regards ,

Mal

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